A Great Packaging Idea
Today folding cartons offer the ideal form of packaging for a wide variety of products. You'll discover items as diverse as small appliances, medicines and food marketed this way, for instance.
What accounts for the growing popularity of this material? Folding cartons offer several advantages.
Availability in a Wide Variety of Dimensions
First, manufacturers and retailers appreciate the flexibility of folding cartons as product containers. Today this form of packaging occurs in various shapes and dimensions, from cubes and rectangles to flat or fluted cartons. http://www.johnsbyrne.com/packaging/folding-cartons
Many different shapes and sizes of consumer goods will fit snugly inside a correctly-sized folding carton.
The ability to close and secure the carton easily makes these boxes excellent for drop-shipping purposes.
A wholesaler can simply re-sell the item in one of these useful packages without having to re-pack before shipping. Folding cartons also store nicely on warehouse shelves.
Enhancing Brand Awareness
Marketers also appreciate the fact a folding carton easily lends itself to displaying brand labels on the exterior.
In fact, some product lines utilize distinctively contoured and labeled folding cartons for display purposes in retail outlets. Customers recognize the packaging easily.
By contributing to heightened brand awareness on the part of the public, a well-designed folding carton effectively doubles as advertising. Marketers will need to pay for some type of packaging.
Folding cartons permit temporary re-sealing by consumers, and therefore offer a more durable type of box than many competing alternatives.